It’s always busy around the summer months, and if your teams are struggling to meet urgent deadlines, then they’re not alone. With that in mind, we’ve identified some of the most time-consuming tasks in marketing and how your teams can tackle them without working overtime.
When workloads are high, resources are low and deadlines are tight, BAM by Papirfly™ can help take up the slack with a whole suite of innovative time-saving features.
Time-consuming tasks you can ditch with BAM
#1 Sending large files
Compressing, packaging, waiting, uploading, downloading. These might not seem like much on their own, but when a deadline is approaching, every minute watching an ‘uploading’ screen feels like an hour. Throw a slow connection and large file sizes into the mix, and those minutes move even slower.
By removing the need to send large files in the first place! With a safe and secure DAM built-in, BAM allows you to store the assets you create before giving you the opportunity to share them with the wider company, or set specific access permissions to the teams who need them.
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#2 Outsourcing everything
While agencies can give you an endless bank of creativity, strategic thinking and other expertise, back-and-forth approvals over minor amends is not the best use of their time, or yours. Although it may seem counterintuitive, outsourcing less of your work will help you get better value for your agency budget.
With BAM, you can empower your teams to create more in-house at the same quality you’d get from your agency, in a matter of minutes. The innovative template feature keeps their work constrained within your brand guidelines while still giving them freedom to create. Taking the simple routine tasks in-house saves agency time from being spent on what your teams can do themselves and frees-up their expertise for what they’re best at.
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#3 Disjointed approval processes
Every marketer has been there. When lots of people (possibly too many) are involved in a project, and all of them need to give their input across a range of materials, staying on top of feedback becomes a complicated business. Without a streamlined approval process, comments can be missed, repeated or begin to contradict each other. This creates confusion instead of the clear actionable feedback your teams need for a successful campaign roll-out.
It can sometimes take several rounds of amends to get a campaign perfect. Without a way of structuring, documenting and sharing approvals with the relevant parties, comments and feedback can easily spiral out of control. With Papirfly, this doesn’t have to be the case. BAM allows you to automate digitised workflows within one portal where teams can access relevant assets, leave comments and receive feedback in a single location. The entire version history and audit trail are recorded, and marketing materials can only be released and shared once final approval has been given. You’ll also get extra peace of mind with the ability to notify stakeholders whenever assets are reopened post sign-off.
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Want to save even more time?
Download our handy time-saving infographic to see more ways BAM can speed up your processes.